Banner Image

Keystone - Future-proof Hotel Deals (09.25)

18/09/2025

Keystone Law very kindly invited Philip to moderate a highly qualified panel on the subject of hotel operating agreements and how to future-proof deals. Our amazing panel comprised:

 - Winston Zahra, Troo Hospitality

 - Tim Walton, Marriott International

 - Jens Blomdahl, KSL Capital

 - Alyona Antonenko, Keystone Law

After a quick audience-participation history lesson, we covered a wide range of topics, including:

  • How to meet guest expectations and investor demands?
  • Are 'manchises' the ultimate future-proof agreement?
  • Are performance test worth the ink they are written in?
  • How to include performance tests in franchise agreements?
  • Is it possible to make Areas of Protection more meaningful?
  • How can PIPs be made more digestible?
  • HMAs v Franchise Agreements.
  • Are leases still possible?

Many thanks to our panellists for their open and detailed participation in answering the above and more and to our wonderful audience. But, biggest thanks to our host, organiser and panellist extraordinaire - Alyona.

Whitebridge Hospitality
©2025 Disclaimer

Whitebrige Hospitality
5 Merchant Square
London
W2 1AY, United Kingdowm

M: +44 7775 645 496
E: philip.camble@whitebridgeh.com